Bradley Cohen

A compassionate manager with expertise in content strategy, integrated marketing, messaging, design, and brand work. 

This portfolio contain ebooks, whitepapers, web-based reports, blog posts, video content, a podcast, and more. Blog posts are mostly ghost-written, and published under the names of executives or other experts within the organization to lend credibility.

Fastly •

Cache the uncacheable, and save huge on egress

Content delivery networks (CDNs) have long been fixated on cache hit ratio (CHR), but there are two significant issues that you need to understand to get the best performance and save the most money for your organization. Egress traffic, which refers to the amount of data transferred out of the origin infrastructure, is a significant cost factor for many organizations. Everyone understands its importance for the streaming industry and companies that serve large downloads, but it’s just as import...
Fastly •

Edge cloud strategies for digital publishing

Digital publishing finds itself facing a variety of challenges that require attention and adaptation. For one, there’s the relentless pursuit of profitability. Additionally, social media has a pervasive influence that must be addressed, and the proliferation of fake news on social media is undermining trust in digital publications. To cut costs, many publishers are resorting to layoffs and consolidations. Mergers and acquisitions are also becoming more common as companies look to consolidate res...
Fastly •

Edge-powered security for Finserv

Our industry reports often spend a lot of time focusing on speed and performance optimization as one of the key motivators for an industry’s cloud strategy. This time is different. The Financial Services (finserv) industry is focused on security, and while performance is still a factor, it has historically been relegated to a secondary or maybe even tertiary concern. By contrast, in our industry report for Digital Publishing you can see that the top publishers all shared a motivation to optimize...
Fastly •

CDN Buyer’s Guide

One of the key benefits of a CDN is to serve as much as possible from cache, and offload as much traffic as possible from your servers at origin. This can translate into cost savings through (sometimes massive) reductions in egress charges, but it can also reduce your costs in other ways. If your origin servers are protected from traffic spikes, bot attacks, and generally made to handle a small percentage of requests, then you can reduce the number of servers you’re running and cut your CapEx and maintenance expenditures as well.
Fastly •

The Modern Application Development Playbook

Most of the central platform and devops teams of today typically use CDNs to accelerate and protect their websites and applications, but these solutions create restrictions and limitations for the application developers who are trying to innovate and enhance on their existing work or build new applications for the organization. Teams often turn to virtual machines, containers, or serverless (not at the edge) solutions to try to bridge the gap, but each of these has big gaps when you compare them to everything that can be enabled with a serverless solution at the edge. Here’s a chart that shows how they stack up.
Mozilla •

IRL Podcast by Mozilla

From Hollywood to Hip Hop, artists are negotiating new boundaries of consent for use of AI in the creative industries. Bridget Todd speaks to artists who are pushing the boundaries.

It’s not the first time artists get squeezed, but generative AI presents new dilemmas. In this episode: a member of the AI working group of the Hollywood writers union; a singer who licenses use of her voice to others; an emcee and professor of Black music; and an AI music company charting a different path.
Fastly •

How Fastly Protects its customers from Massive DDoS threats including the Rapid Reset attack

At the initial onset of the Rapid Reset DDoS activity Fastly saw high volumes of requests which risked high CPU utilization if not addressed, but our autonomous systems helped detect the method used by attackers and we quickly deployed proper mitigation.

Our protections for massive scale attacks are handled at the edge automatically with detection and defense capabilities that are built into our kernel and network application layer processing stack. These systems defend all Fastly customers fro...
Fastly •

Simpler, Better Pricing with Fastly

Originally published June 2023

Fastly customers build the best experiences for their users because we make it easy for their applications and APIs to be fast, secure, and easy to manage. If we can simplify the most advanced capabilities of the internet for our customers, shouldn’t we be able to simplify our own pricing and packaging? (The answer is YES.) Starting today we are officially launching simplified, flat-rate packages that get you more across Network Services, Security, and Compute off...
Mozilla •

Rust and the Future of Systems Programming | Mozilla ♥ Rust

Mozilla has created six videos to tell the world about the Rust programming language, to celebrate the incredible Rust community, and to demonstrate our investment in Rust and its long-term success.

Watch more Rust videos: https://www.youtube.com/watch?v=8EPsnf_ZYU0&list=PLo3w8EB99pqJ74XIGe72c9hBZWz9Y16cY

Read more about Rust: https://medium.com/mozilla-tech/b75fba746910#.9hi8nlkdv

If you haven’t heard of Rust before, it’s a new systems-level programming language that is changing the way we think about programming. What makes Rust stand out from all other languages is its marriage of low-level control with uncompromising safety. And what we’ve discovered from using Rust at scale is that this combination has incredible enabling effects, empowering new programmers to dive down into the lowest levels of programming, and empowering seasoned systems programmers to aim higher.
Fastly •

WAF Buyer’s Guide

Applications and APIs are the backbone of modern businesses. They power customer interactions, process sensitive data, and drive revenue. However, the growing reliance on these digital assets makes them attractive targets for cyberattacks. Web application firewalls (WAFs) are built to secure applications and APIs, but because they’ve been around for decades, there are massive discrepancies between vendors. To make matters worse, buyers are bombarded with marketing claims and technical jargon, making it difficult to truly differentiate between them.

The fear of making a poor investment or missing crucial features is a significant concern, and this buyer’s guide aims to bridge the information gap and empower you to make a confident decision.
Fastly •

Turning a Fast Network into a Smart Network with Autopilot

At Fastly we often highlight our powerful POPs and modern architecture when asked how we’re different, and better than the competition. Today we’re excited to give you another peek under the hood at the kind of innovation we can achieve on a modern network that is fully software-defined.

This past February, Fastly delivered a new record of 81.9 Tbps of traffic during the Super Bowl, and absolutely no one had to do anything with egress policies to manage that traffic over the course of the event...
Fastly •

3 performance benefits every CDN should have

The performance you expect from your CDN has changed radically over the last 10 years. You only have a few seconds to capture a user’s attention, and laggy latency is just unacceptable. Your metrics will reflect that with high bounce rates and low conversions. The success of an online business is dependent on a modern, efficient CDN that can serve content fast.There are three massive benefits to serving as much content as quickly as possible from your CDN’s cache instead of from your servers:1....
Fastly •

Fastly Fanout makes stateful real-time communications easy

We’re excited to announce that Fastly Fanout now makes stateful, real-time communications easy for anyone, starting today with general availability of a larger, faster, and easier-to-use real-time communications network. The internet has become more and more dynamic and real-time ever since its inception, moving from static html pages, to dynamic and interactive applications, and now a broad demand for truly real-time communications that require a stateful solution.

WebSockets were an amazing s...
Fastly •

Firefox and Fastly take another step toward a privacy upgrade for the internet

OHTTP is a spec and service architecture that engineers can use to enable more private communications between two parties by splitting the information about the requester from the information of the request being made. You can read more about OHTTP here, but the basic idea is that it is “double-blind” in the sense that the spec is designed so that there is never a single party who has all of the information about who is making a request, and what the request is. When OHTTP is not in use all of t...
Fastly •

Healthcare Under DDoS Attack: Solutions | Fastly

We are seeing an increase in DDoS attacks, and they are also becoming more sophisticated. Here’s why:

• Low-cost barrier to entry: Today it's very inexpensive (less than $100) to conduct DDoS attacks, and their distributed nature makes them a very compelling tool for adversaries. Yet the cost to the targeted organizations can be over $100K/hour and higher.

• Greater chance of disruption: The large-scale volumetric DDoS attacks are on the rise, well beyond what typical organizations can handle....
Fastly •

Cache Hit Ratio (CHR) as a security metric

Cache hit ratio (CHR) is a core metric of any system that includes a cache. Often, it’s the only metric. It’s measured by observing checks for content that may be in the cache. We calculate cache hit ratio by dividing the number of cache hits by the total number of cache checks. If each check can result in either a hit (content found) or a miss (content not found), then the ratio is:

Historically the CHR has been understood as a performance metric. It’s important to pay attention to because the...
Mozilla •

Putting Rust into Production at Mozilla | Mozilla ♥ Rust

Mozilla is extremely proud of its contribution to the Rust community and language, and we are equally proud of the early steps we’re taking to put Rust into production on a large scale - to hundreds of millions of Firefox users. In the video we talk about how Rust will make Firefox and other Mozilla projects safer, more secure, and faster as we continue to push the boundaries of what systems programmers can achieve.

Watch more videos from this series on Rust: https://www.youtube.com/watch?v=8EPsnf_ZYU0&list=PLo3w8EB99pqJ74XIGe72c9hBZWz9Y16cY

Read more about Rust here: https://medium.com/mozilla-tech/b75fba746910#.9hi8nlkdv
Fastly •

Yes, of course we’re faster. But we’re also more secure.

One of the most common trade-offs facing organizations as they build out their tech stack and processes is whether to sacrifice speed and agility in favor of security, or sacrifice their security posture in favor of faster innovation and shipping of products. At first this conversation was exhausting because there was no good solution, but now it's exhausting to hear people talk about it because there IS a solution – and it’s Fastly. Here are the four keys to how Fastly customers achieve better...
Mozilla •

Unlocking the Power of Parallelism with Rust | Mozilla ♥ Rust

Despite the increasing ubiquity of multi-core devices, programmers often shy away from writing their code to take full advantage of the hardware, since writing parallel code in most programming languages is famously tricky. Take a look at how the same safety checks that make Rust safe and secure also make it easy to write parallel code, and what it might mean to democratize the ability for every developer to do advanced parallel programming.

Watch more videos from this series on Rust: https://www.youtube.com/watch?v=8EPsnf_ZYU0&list=PLo3w8EB99pqJ74XIGe72c9hBZWz9Y16cY

Read more about Rust: https://medium.com/mozilla-tech/b75fba746910#.9hi8nlkdv
Fastly •

Enabling privacy on the Internet with Oblivious HTTP

Businesses that provide these Internet services face tough challenges when deciding how to balance competing concerns around product usefulness versus maintaining privacy. Simply receiving end user data through the normal course of operating a service can expose businesses to significant compliance requirements and regulatory pressure, and these challenges only get harder as a service becomes more successful.

Fastly is already a trusted edge delivery provider for some of the largest brands on t...
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